Just straight up copying people is not boss. That’s all there is to it

When I saw this I thought it was an American Apparel ad. Then there’s that blue square at the bottom and I couldn’t believe that it’s just a complete rip off. Now I’m not saying that when I see helvetica bold on something I think first of american apparel, but fuck. The Gap is advertising the same thing (clothes) and the only difference is that there’s not some sheila in the ad with her knees in two different time zones