The first logo I ever took notice of, before becoming a graphic designer, was at the early age of 10. My family used to go on road trips down to Northern California to visit our family and I would stick my head out of the window so that I couldn’t hear anything but the violent whooshing of air. I would watch car after car after car pass by along with the occasional semi truck. I would stare at the shiny, usually dirty grills and then at the bumpy metal sides with their once-brilliant, rusty painted logos. Once I became a graphic designer, I remembered one logo. The red one with the flower. I basically contribute that logo to be the reason I became a graphic designer. The OOCL logo.
It isn’t a very detailed or interesting logo. Not very conceptual. It is simple, with almost tacky retro type and an image super-imposed inside the second “O”, which I would normally deem ridiculous. However, still to this day it is my favorite logo. The non-existent kearning and dramatic weight of the type almost looks accidental in its design. Yet the proportions are fucking perfect. And in my opinion, that red is the most amazing color on earth. Since then, I have noticed other shipping logos that are also, in their simplicity, quite brilliant. For instance Hanjin. It is a beautifully designed logo. It hasn’t received much attention I think, for it is just painted on the side of dirty ships and cargo containers. But, I think it is magnificent. How the H and J twist together to form a symmetric shape that is strong, yet organic.
You other graphic designers can let me know if you think that I am crazy for loving such silly, almost obtrusive design and what you would do better. Or if you also fall in love, shout it out!