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boss not boss post on interbrand branding of the new theatre in sydney

New Theatre Branding

I know this isn’t new or anything, but I still dig on The New Theatre’s rebrand so I gotta shout about it (as much as a blog post is to shouting….ALL CAPS?)

Interbrand was the firm who brought a refresh to Sydney’s 80yr old theatre of the people. Interbrand is HUGE, w 40 offices around the world and being almost 40yrs old, and, after reading through a heap of their ‘about us,’ they seem like they might be one of the most boring places to work.

However, I can’t argue with results. The New Theatre’s rebrand is beautiful, and was also very successful, noting that since the day of the brand launch, there’s been a noticeable rise in ticket sales!! Showing that some solid, thought out branding can make a difference, and that logos don’t need to be 3d w a gradient (I’m looking at you, awful designers) to survive in this world.

ps:: If you dig the font, it’s Metric, by Klim Type Foundry

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